3 Eye-Opening Classes from JCK Las Vegas

Highlighting the teachings realized

  1. Diamonds are a large deal within the US jewellery market.
  2. Showmanship, People know learn how to interact throughout a jewellery present.
  3. American jewellery manufacturers and professionals LOVE bloggers and influencers and KNOW learn how to discuss with them. 

Upon arriving in Las Vegas, the colourful metropolis instantly overwhelmed me, its towering buildings and dazzling lights creating an awe-inspiring ambiance. Nonetheless, navigating this sprawling metropolis quickly revealed the problem of gauging distances and the quantity of strolling required. Fortunately, I had the pleasure of staying on the Palazzo, conveniently positioned in the identical constructing because the JCK present, the Venetian. The spaciousness of my resort room left an enduring impression, regardless of the less-than-ideal view of a tower bearing the title of a former US president. However, its architectural magnificence could not be denied.

Stepping out of my resort room on June 1 with my damaged foot supported by a walker (as a result of why not stand out?), I descended within the elevator, a rush of adrenaline and a contact of queasiness accompanying the fast descent of 38 flooring. Getting into the bustling world of sensory overload, I handed by slot machines, vigorous music, and people attempting their luck on the playing tables. Venturing additional, I caught glimpses of engaging eating places, juice bars, and even an vintage Venetian gondola. After which, on my left, the Venetian Expo got here into view, a beacon of pleasure.

Discovering my method to the Press Room, my start line for any present, I collected my badge and greeted my friends and the PR workforce of Jen Cullen Williams. Little did I do know what to anticipate, because it was my first time in Vegas and at this present. My preliminary day was devoted to exploring LUXURY, the premier vacation spot providing a extra opulent expertise.

Getting into the realm of the American high-end jewellery world, the primary lesson unfolded earlier than my eyes: diamonds. Numerous cubicles dazzled with diamond jewellery, showcasing huge collections adorned with an abundance of those valuable stones. As a European, I could not assist however really feel overwhelmed by the sheer magnitude of diamond-based jewellery. Nonetheless, this was my first impression, and I knew my notion would evolve.

The second lesson shortly adopted as I approached a sales space. Even earlier than reaching it, the attentive people manning the sales space would already discover me, prepared to interact within the dialog once I drew close to. Their open friendliness, real curiosity, and heat smiles made me really feel welcomed and excited. “Let the present start!” I assumed, introducing myself as a jewellery blogger and author.

To my shock, moderately than exhibiting disappointment at my non-buyer standing, they expressed enthusiasm {that a} blogger/author was serious about their jewellery. It was a pleasant revelation highlighting the American method to engagement and advertising. In Europe, we might be taught an ideal deal from this showmanship, the place each passerby is a chance for connection and potential word-of-mouth advertising. I thought-about this my third lesson 🙂

I used to be honored to attend the night Diamonds Do Good award celebrations, courtesy of LeVian. This occasion showcased the pure diamond trade’s commendable efforts in positively impacting folks and the planet.

Notably, De Beers obtained THE GOOD AWARD, recognizing their dedication to creating lasting optimistic change within the communities the place pure diamonds are discovered. Different notable recipients included Rosy Blue, awarded the VISIONARY AWARD for incorporating social, environmental, financial, and moral elements into their strategic decision-making. Messika obtained the NEXT GEN AWARD, and Lorraine West was honored with the INSPIRATION AWARD for her exceptional expertise, perseverance, and achievements within the diamond and jewellery trade.

Witnessing these inspiring endeavors reaffirmed my perception within the jewellery world’s capability to make a distinction.
Whereas appreciating the awards, my thoughts could not assist however wander, craving to witness firsthand the tasks supported by De Beers. I used to be intrigued by their collaboration with Nationwide Geographic to guard the Okavango Delta and their contribution of two million {dollars} to the Kelp Blue group. It sparked a need to go to these tasks with my veterinarian husband and expertise the optimistic influence on the pure setting and its inhabitants. It additionally sparked reflection on the function of firms in effecting change whereas sustaining profitability, as the road between real dedication and greenwashing can generally blur. Curiosity drove me to method the De Beers sales space, inviting them to contact me and additional talk about their initiatives.

Day 2, June 2, marked the opening of JCK and Gem, propelling me right into a world of grandeur and awe. Coming from a small nation just like the Netherlands, I could not assist however be mesmerized by the sheer measurement of the American market. The colourful music on the entrance set the stage for a joyous ambiance as employees members danced, fueling the guests’ pleasure.

As I entered the showgrounds, I used to be greeted by smiles, bustling cubicles showcasing their merchandise, and an total ambiance of enthusiasm. My day was crammed with productive conferences facilitated by the ability of LinkedIn, enabling me to attach with trade professionals and discover potential collaborations.

I additionally had the pleasure of attending talks by esteemed specialists, witnessing firsthand the real curiosity and enthusiasm of each guests and exhibitors. These partaking discussions had been a testomony to the worth of knowledge-sharing and the eagerness of members to develop their understanding of the trade.
A pleasant press dinner awaited within the night, hosted at Villa Azur inside the similar resort. Indulging in delectable delicacies, I savored the chance to attach with fellow professionals and deepen the bonds solid throughout this exceptional occasion.

On Day 3, I made a decision to discover the competing present, COUTURE, held on the Wynn Lodge. Though the rationale behind internet hosting two simultaneous reveals remained unknown to me, the twenty-minute stroll within the scorching Vegas warmth posed challenges for patrons and journalists alike.

Nonetheless, I remained dedicated to totally immersing myself within the JCK and Luxurious expertise, dedicating one other day to discovery, remark, and fruitful conferences. Within the night, a small group of great ladies and I launched into a fascinating journey to Treasure Island’s Cirque de Soleil present. The magical efficiency left me in awe, with goosebumps and a renewed appreciation for the ability of leisure.

Day 4 of the JCK jewellery present introduced me to the extremely anticipated Rapaport breakfast. As I obtained the invitation, I could not assist however recall the latest Netflix present NOTHING LASTS FOREVER that includes this famend occasion.

Anticipating a dialogue centered on lab-grown diamonds versus pure diamonds, I used to be pleasantly shocked by Mr. Rapaport’s opening remarks. He expressed his disagreement with lab-grown diamonds whereas respecting the folks behind them, emphasizing that it is a matter of enterprise and never private.

The breakfast itself was a fascinating expertise. The room was full of totally engaged attendees in Mr. Rapaport’s presentation. As somebody who views the jewellery trade as a complete, with out a particular desire for diamonds, it struck me as peculiar to listen to folks equate diamonds with jewellery. Whereas diamonds are beloved gems, there may be equal magnificence in varied different gems on the market. Mr. Rapaport’s thought-provoking query fashioned the crux of the dialogue: How can diamonds help impartial jewellery retailers?

Aleah Arundale from Jewelers Serving to Jewelers, David Kelly from the Pure Diamond Council, and Sam Indelicato from RDI Diamonds shared their views on stage. Aleah passionately asserted that customers depend on jewelers to information them towards the proper piece of jewellery, ideally one with a pure diamond. Nonetheless, Sam Indelicato disagreed, reasoning that shoppers are actually extra knowledgeable than ever earlier than. They conduct intensive on-line analysis, learn peer evaluations, and arrive on the retailer well-prepared, having made their choices.

Among the many panelists, I discovered Mr. Kelly to own a peaceful and complete understanding of the trade and buyer preferences. Dismissing lab-grown diamond jewellery or continuously fixating on the pure diamond trade’s emotions appeared futile. Lab-grown diamonds are right here to remain, and shifting ahead and thriving independently is essential. Whereas listening to the panel, these had been my private reflections.
Whereas Aleah staunchly opposed lab-grown diamonds, there was a noticeable technology hole in her views in comparison with these of the youthful Sam Indelicato.

The diamond trade acknowledges the challenges confronted by smaller jewellery retailers. Nonetheless, the options to help them remained unclear to me. Small companies kind the spine of societies and the trade. They typically deliver forth modern concepts and play integral roles of their native communities. Massive firms, with their very own distinctive strengths, can’t fulfill that function. Nonetheless, it is not the diamond trade’s duty, nor do they possess the answer, to avoid wasting or help small retailers, jewellery designers, or producers. However I applaud the angle and Rapaport for addressing the problem.

Closing argument

Mr. Rapaport’s closing argument was considerably uncomfortable as he prompt that jewelers shouldn’t take themselves significantly in the event that they promote “bling,” implying that they could as properly promote Swarovski if they provide lab-grown diamonds. The continuing debate between lab-grown and pure diamonds is rising tiresome. The essential focus must be on offering complete data to shoppers. Let’s keep away from greenwashing or fraud, making certain transparency about sourcing, origin, and moral practices of each forms of diamonds in jewellery. Whereas this will likely appear simplistic, the dialogue has change into repetitive, so let’s transfer on.

However, it is necessary to emphasise that respect, energetic listening, and understanding totally different views are paramount. Dismissing others solely resulting from differing opinions serves no objective. Personally, I discover immense worth in studying from people with various factors of view. So, regardless of labeling the dialogue as “outdated,” I method it with an open thoughts, desperate to pay attention, achieve insights, and broaden my understanding.

Oh, what a day this fourth day has been at JCK Las Vegas! I have been roaming the flooring, immersing myself in a sea of beautiful gems, exploring vibrant manufacturers, and fascinating in pleasant conversations with the unbelievable individuals who grace this present. From the present flooring to my lunch with Instagram famous person Tracey Ellison (+million followers), each second has been crammed with inspiration and gratitude.
One factor that has struck me is the growing variety of gifted ladies in our trade. I’ve had the pleasure of talking with brave feminine entrepreneurs who’re simply beginning their journeys, and let me let you know, their power and imaginative and prescient are merely awe-inspiring. These conversations have left me feeling impressed, as have the interactions with my fellow feminine friends, just like the unbelievable jewellery photographer from Poland, Katarzyna, and her sister Agata, an influential voice within the trade generally known as “Blingsis.” Their distinctive visions, goals, and achievements have carved out exceptional niches, and their genuine kindness shines by each encounter. And who might neglect the clever and business-savvy Tracey, also referred to as “The Diamondsgirl”? Conversations together with her are at all times joyful, crammed with laughter and noteworthy insights. And to all my friends, thanks in your friendship, steady inspiration, and infinite enjoyable!

One of the heartwarming experiences I’ve had at this present is the real recognition and appreciation from exhibitors and guests alike. So many individuals approached me, expressing their compliments and even eager to take footage collectively. It is an unbelievable feeling to know that my weblog and presence on LinkedIn have reached and resonated with so many. I used to be even acknowledged by a fellow passenger on the aircraft again residence!

After which there was the unforgettable LeVian catwalk present, hosted by Avril Graham, the esteemed editor of Harper’s Bazaar. The occasion exuded grace and magnificence with a contact of magic. However what actually stood out was how LeVian celebrated its shoppers. Sure, they showcased their magnificent jewellery and model, however they went above and past to have fun their shoppers. Because the fashions gracefully strutted down the catwalk, the primary consumer adorned with their beautiful jewellery made her look. At that second, the ambiance shifted, and the group erupted into cheers and applause. And it did not cease there. As every consumer took the highlight, the power within the room escalated, with everybody on their ft, clapping, cheering, and genuinely celebrating. I could not assist however be part of within the exhilaration, feeling the contagious pleasure sweep by the viewers. LeVian reminded us of our trade’s essence – celebrating and making our shoppers really feel actually particular. It is a lesson we should always always remember.


As my final day at JCK Las Vegas approached, I ventured out with Katarzyna, Agata, and Pablo Perez to discover the enchantment of outdated Vegas. Reflecting on your complete expertise, I’m overwhelmed with gratitude, brimming with new concepts and inspiration, and cherishing a treasure trove of reminiscences with the superb folks of the jewellery trade. In case you ever have the chance, please attend JCK Las Vegas. Belief me; it is going to be an awe-inspiring journey you’ll always remember.


A really massive because of JCK for inviting me to their lovely occasion. Due to all those that have helped my journey to this present doable and great. 



 Could 31 – June 3, 2024

 The Venetian | Las Vegas, NV- USA




Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim advert minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.