The great new, area of interest perfume home of A La Lune are paying homage to the symbolism that conjures up their scents by celebrating the Chinese language New 12 months in a novel approach – they usually’re inviting YOU to hitch in!
For A La Lune, conventional Chinese language symbolism entwines inside their fragrances, with a want to encourage ‘a micro-renaissance of conventional artwork and craftsmanship within the subject of effective perfumery…’ Although all of it started in London, with the founding of A La Lune’s studio in 2021, this symbolism stays central to their scents, and their sense of identities, too. It’s a coming collectively of like-minded individuals united by their multi-cultural backgrounds and perception in creating fragrances that commemorate range, mindfulness, and innovating sustainably, with a respect for high quality components and authenticity.
Greater than this, their fragrances symbolize the truth that, in line with A La Lune:
‘The Chinese language imagine that “each perfume is a medication” and that there’s certainly some intrinsic bond between what individuals put on and the way they really feel about their our bodies.’
This ethos chimes precisely with our emotions at The Fragrance Society – we merely really feel higher after we put on a perfume we love! Encompassing the good traditions of aromatic historical past with a proudly impartial and artisanal aesthetic, A La Lune are championing the artwork of ‘gradual fragrance’ from small producers and showcasing conventional aromatic supplies in completely up to date (and so-wearable methods).
With three fragrances at the moment, you possibly can learn extra concerning the founding of this home and their gorgeous scents on our web page devoted to A La Lune, however for now, how about receiving some perfume-related publish…?
To have a good time the Chinese language New 12 months of the Rabbit, A La Lune will dispatch 1000 postcards from China. To present thanks for the Lunar New 12 months, A La Lune are giving UK prospects the possibility to obtain one in every of these lovely and specifically designed postcards, and all you could do is register on their website and submit your address.
The primary 1000 individuals who register will obtain a postcard posted from China, to carry you luck for 12 months forward – how beautiful is that? (Actually nicer than the unsolicited mail and payments that make up the vast majority of publish as of late…)
A La Lune would like it for those who tagged them on social media whenever you obtain your card, and we’d like to see them, too! Merely tag them on Instagram @alalunelondon_official
PS Don’t overlook to tag us too! @theperfumesociety