Jewelry retailer Beaverbrooks has introduced report breaking December gross sales with an 8% improve in contrast with 2021.
The retailer additionally acknowledged that it noticed an 18% improve in gross sales when solely accounting for the final two weeks of the month in contrast with 2021.
Regardless of the price of residing disaster and rail strikes, footfall in Beaverbrooks shops reached its highest degree since earlier than the pandemic on 23 December 2022.
The corporate acknowledged that it had seen a rising development of shoppers in search of a extra immersive purchasing expertise, one thing it expects to proceed into 2023.
Anna Blackburn, managing director, mentioned: “After the pandemic’s challenges throughout the final two years it’s nice to have seen folks actually profiting from Christmas 2022, and the rise in gross sales exhibits clients have been eager to deal with themselves and their family members this 12 months.
“Regardless of declining footfall throughout the retail sector, we’ve seen a rising development for patrons spending extra after they do come into retailer, significantly for engagement and wedding ceremony rings, luxurious watches and different thought of jewelry purchases.”
She added: “Now greater than ever it’s all about buyer expertise with regards to bricks and mortar retail. When buyers go to us they wish to really feel particular – taking time to browse collections, having a celebratory drink, making an attempt on particular items and benefitting from the experience and recommendation from our colleagues.”