Austin Butler has been introduced as the brand new face for Yves Saint Laurent’s upcoming males’s perfume, MYSLF.
Butler, who starred as Elvis Presley within the latest biopic mentioned in a press release: “Over the previous couple of years, I’ve spoken with individuals who knew M. Saint Laurent. He broke by way of labels. He was a insurgent, and I really like that about him.”
The brand new perfume is aimed toward Gen Z. Stephan Bezy, Worldwide basic supervisor of YSL Magnificence informed WWD:
We needed to deliver a proposal to Gen Z – That technology has been uncovered to a whole lot of tensions.
It has raised the query: ‘What does it imply to be a person immediately?’” continued Bezy, saying for Gen Z it’s not a lot concerning the “having” as concerning the “being,” the “who am I?” “They realise that to be a person is to have the liberty to be your self. It’s a technology that has determined to interrupt down the frontiers, tear down clichés and people limitations, to specific and be themselves.
MYSLF was composed by Givaudan perfumers, Daniela Andrier, Christophe Raynaud and Antoine Maisondieu. Notes embody bergamot, clary sage, orange blossom, wooden accord, Ambrofix, and patchouli.
The perfume bottle was designed by Suzanne Dalton – The glass bottle incorporates recycled glass and packing containers are FSC™ MIX licensed. All codecs of MYSLF are refillable by utilizing the 5 oz./150 mL refill bottle, permitting for much less packaging materials.
The corporate say:
MYSLF is the expression of the person you might be, with your whole feelings and nuances. A twist of the standard woody perfume household with flowers. A press release of recent masculinity to have a good time your true self. Unapologetically. Proudly.
The video promoting marketing campaign that includes Austin Butler was shot by Julia Ducournau, and the nonetheless photographs by Grey Sorrenti.
MYSLF launches immediately within the US on yslbeauty.com and globally from Thursday.