Launching a NEW assortment this Week!


Guys I’m so excited to share I’m designing a group with Amazon! You guys understand how a lot I really like trying to find good amazon finds, it was so enjoyable attending to work with them to design my very own assortment. It would solely be dwell for 30 hours so ensure that to sign up for SMS notifications here so don’t miss the prospect to buy it.

It’s been a minute since I’ve gotten to do some designing! These of you guys who’ve been following for a very long time in all probability bear in mind my clothes line, ILY Couture. I really began ILY earlier than I even began my weblog. It initially began after I made my very own wedding ceremony hair piece and began promoting them, then I made our viral ‘wifey’ tee, then once I was pregnant with Beckam it was the Preggers tee adopted by all our Mother items. I actually beloved having my very own line and having the ability to be artistic and likewise mainly supply or create items that I wished that I couldn’t discover anyplace else.

As my weblog and influencer platform took off, I felt torn in too many various instructions – between ILY, the weblog, and making an attempt to be current with the youngsters and household, I felt like I used to be being unfold too skinny.

I spotted I used to be extra obsessed with creating content material and connecting with my group. I’ve all the time believed in following your passions, and though on the time Ily was a extra secure job than being an influencer, I simply beloved the influencer aspect extra. It was unhappy to see every little thing we had constructed come to an finish however even years later I nonetheless really feel like I made the best choice.

One of many issues I miss essentially the most with Ily is the artistic aspect and the flexibility to mainly design or create items that I can envision completely in my thoughts however can’t discover anyplace else obtainable to buy.

So when Amazon reached out about a possibility to do a Drop assortment with them I used to be so excited! It was the right alternative to scratch that itch and be capable of design some new items that I felt have been lacking from my wardrobe. And the icing on the cake – I received to do a group for fall!! My absolute favourite fashion season. I’m so enthusiastic about how the prints and items got here collectively! I’ve shared a number of sneak peeks on instagram here, here and here.

MARK YOUR CALENDARS! My drop with Amazon is THIS WEEK, November 2nd.  I’ll be sharing a few of my favourite items from the gathering and a bunch of styling concepts, dressed up and down, main as much as the launch. It would solely be dwell for 30 hours so ensure that to sign up for SMS notifications here so don’t miss the prospect to buy it.

Thanks guys who’ve been following alongside all through my journey and to those that bear in mind the ILY days. It means a lot to me that you simply’re right here. ❤️ Can’t wait to share this assortment with you!


XX, Christine