Make a press release with snazzy sneakers — That’s Not My Age

Picture: Claire Pepper


In terms of sporting trainers, so far as I’m involved, it’s all the time a query of sport. I’ve by no means purchased into overpriced designer kicks and paying 5 hundred quid for sneakers. What a ripoff. And sometimes these footwear are fairly heavy once you decide them up (test the worth and quickly put them again down) in retailer. As somebody who performed competitively from a younger age, I’m firmly rooted within the correct sports activities shoe camp. Even now, after I’m extra sedentary than ever – undoubtedly one thing I must work on in my sixtieth yr – I desire to stay to respected sports activities shoe manufacturers. Significantly better to go to an organization with the technical know-how, comparable to Adidas, New BalanceNike, Salomon and Saucony, to go for trainers that help and cushion the ft, slightly than being won-over by a brand. Even in the event you’re solely operating to the outlets.

As a longstanding Sneaker Freak, I’m all the time trying out who’s sporting what. Currently, I’ve seen lots of people striding round in Hoka’s brightly colored, supersized sneakers. Extra of a press release than the ever present Adidas Samba – I like a retro style as a lot as the following lady however normcore trainers simply make me wish to go larger, bolder and bouncier. Vibrant and attention-grabbing beats uncomfortable and conformist, any day of the week.

What’s attention-grabbing is that the Royal Faculty of Podiatry has endorsed 10 of Hoka’s trainers (extra particulars HERE).

That is the primary time a footwear model has been permitted  by the Royal Faculty – so I spoke to the Martin O’Connor, head of communications, who informed me that the product has to satisfy excessive requirements to realize an endorsement. Hoka footwear have been assessed by a panel of specialists and put by way of a podiatric benefit take a look at, ‘ We don’t actively wade into endorsements – not in a product placement approach however we do it by way of professionally permitted schemes. What’s satisfying is that that is nearly Hoka’s orthopaedic footwear and from a medical perspective the faculty has made a judgement that this product will assist folks.’

Whether or not you’re a severe runner or an city walker, that is excellent news for cozy shoe-lovers. My ft have been a bit troublesome currently so I’m tempted to present Hoka a attempt. Obtainable from M&S, Sweaty Betty, Urban Outfitters and Nordstrom within the US.




Make a press release along with your sneakers:



Summer season gown loaned from M&S (final yr’s assortment). Knitted tank, Essentiel Antwerp (final yr’s assortment). My very own Asics trainers (final yr’s assortment).


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