
U Los Angeles Brings Colourful, Versatile Jewels – JCK

As shoppers search pops of coloration as an example a way of pleasure and vibrancy, coloured gem stones are in excessive demand. Cocktail rings, assertion earrings, and massive, glimmering pendants are all on the present menu of juicy buys.
However day by day sensible types have a steadfast maintain on buyers too, and jewels that may supply a mix of each components are a sizzling ticket.
The road from California-based U Los Angeles provides exactly that—a luxuriously wearable assortment of jewels that may be piled on or worn solo; both method, they’re impactful.
“The items in our assortment are deliberately designed for versatility, as they are often mirrored or flipped and worn both alone or layered,” says U Los Angeles founder Garen Yessayan, whose Beirut-based household has been within the jewellery trade for 2 generations. “With six distinctive gem colours and three distinct gold tones, the chances for mixing and matching are limitless.”
U Los Angeles was impressed by the mountains and shorelines of Southern California. The jewels are created with a signature U form, which is twofold in which means: The U mimics the shapes present in California’s storied oceanic coves, valleys, and hilltops; it additionally stands for the model’s mission, to make jewellery “All about U.”
“To summarize the messaging and model title behind U Los Angeles, we determined to emphasise the significance of individuality and self-expression,” says Yessayan. “The model is ready to join with shoppers who share these values and create a powerful sense of id and function. The usage of the colourful ‘U’ design motif within the model’s items reinforces this message and makes the model immediately recognizable to those that are accustomed to it.”






High: Choker necklace in 18k white gold with turquoise and 4.0 cts. t.w. diamonds, $15,500; U Los Angeles
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